BRAND, OUTREACH, PRICING AND PLANNING FOR ILLUSTRATORS
Black Friday Sale: 50% off!
Instant access to all 6 modules
Build Your Illustration Business
Turn your art into a business you can explain, price and run. In 6 weeks, you'll walk away with clarity on your artist’s DNA, a portfolio edited around your voice, a plan for reaching the people who hire illustrators, quotes you can send without second-guessing your rate and a calendar for your year.
A hands-on workshop with a former art director turned children's book illustrator. Start today and go at your own pace.
$297 $147 USD, paid in full.
On December 1, the price goes back to $297.
Join the 30 illustrators from the first cohort!
Know what your
work is about
Shape a cohesive
portfolio
Start reaching
arts directors
You finally said yes to your art.
So why does it feel like nobody's looking?
Maybe you spent a decade in graphic design, building brands for everyone but yourself. Maybe you taught, or managed a team, and drew at night once the house went quiet.
Now you're doing it for real. You've got a portfolio, an Instagram account, maybe even a website.
You post every week and refresh your portfolio every few months. You study the illustrators you admire and try to figure out what they're doing differently.
And your inbox stays quiet.
You lose an hour scrolling other illustrators, wondering why their work gets picked up and yours doesn't.
When someone asks what kind of art you make, you say "um, a bit of everything" and cringe the second it's out.
Your portfolio has 40 pieces and no thread holding them together.
You've drafted an email to an art director four times and never hit send.
You've bought courses on Procreate and color theory, and you still don't know how to get hired.
"Your worksheet was the first I've actually finished in years."
NATALIA DÍAZ JIMÉNEZ
The problem isn't you.
The creative world runs on one big promise: post often, build a great portfolio, and the right people will find you.
So you post. You polish. And when nobody notices, you start doubting your work.
It isn't your fault. You were handed a posting schedule, when what you needed was a way to reach the art directors, authors and clients who actually hire illustrators.
Then there's the course trap. Another Procreate class, another 30-day Instagram challenge, another certificate for the folder.
Learning feels productive. It keeps you busy right up until you notice you still haven't pitched anyone.
I know because I spent my whole first year as an illustrator doing exactly that. It filled my folders and left my inbox empty.
Imagine This...
Opening your iPad on a Monday and knowing exactly what to do
You know what your work is about, and you can say it in one sentence.
Your portfolio is smaller, and every piece in it sounds like you.
You have a list of art directors, publishers and clients who fit your work, plus a simple rhythm for reaching out to them.
When someone asks for a quote, you send a professional one with a rate you can explain.
Your website, your posts and your newsletter all tell the same story about who you are.
Your year is mapped out by season, so your bigger goals finally have dates on them.
And when someone at a dinner party asks what you do, you answer without the "um."
Let me show you how.
Hey, I'm Valerie.
Former art director turned children's book illustrator, with 26 years in branding, design & marketing.
For years, I answered "what do you do?" differently for every person in front of me. Designer for my banker, art director for old clients, and a vague "I draw too" for everyone else.
When I finally said yes to illustration, I did what everyone told me to do. Post often, polish the portfolio, wait for the right people to find me.
I also took every course I could find. Learning felt productive, and it kept me busy right up until I noticed I still hadn't pitched anyone. My whole first year filled my folders and left my inbox empty.
What changed things after some great guidance from a mentor, was turning my art director brain on myself. I named what my own work was about, then built a way to reach the people who hire illustrators. Three years later, I'm fully booked, with 2 published books on shelves, 3 in the making and dozens of illustrations in children's magazines.
This workshop is that process, step by step.
AFTER THE WORKSHOP
Your creative business finally has
a foundation
You know what your work is about
You stop answering "a bit of everything" and start saying one clear sentence, the same one on your website, your posts and your newsletter.
Your portfolio sounds like you
You've cut the pieces that pull in different directions. What's left shows your voice at a glance, so an art director scrolling for 30 seconds knows exactly what you'd bring.
You know who to reach and how
You have a list of art directors, publishers and clients who fit your work, and a simple quarterly routine for reaching them.
You know what to charge
You've done the math on your rate, so quotes go out on time and you can explain every number in them.
What people say about my work
So much value!
I’ve tried similar products before, but none were as customizable or user-friendly as this one. It’s exactly what I needed.
SARAH J
Loved it!
I’ve tried similar products before, but none were as customizable or user-friendly as this one. It’s exactly what I needed.
JENNY B
So great for women
I’ve tried similar products before, but none were as customizable or user-friendly as this one. It’s exactly what I needed.
MASSIE T
INTRODUCING
Build Your Illustration Business:
A 6-Week Workshop
6 modules + 6 workbooks + a monthly live Q&A
All 6 modules open the day you join, and a short email each week suggests where to focus next.
Plan on 2 to 3 hours a week.
Say what your work is about in one sentence
Edit your portfolio around your North Star
Know which clients to reach and how
Quote with a rate you can explain
Block your week around your art
Plan your year season by season
A LOOK INSIDE
One module for each piece of your business foundation
MODULE 1
Your Foundation (Your why)
Dig into your origin story, your core values and the reason you make art. You'll end the module with the "why" every other decision will lean on.
MODULE 2
Your Artist's DNA (Your voice)
Find the visual patterns already hiding in your work, name your North Star and define your unique voice. By the end, you'll know which portfolio pieces belong and which ones can go.
MODULE 3
Your Audience
(Who it's for)
Ask where your art could live and who's standing in that room. You'll leave with several client types to pursue, a 4-question Project Filter for saying yes or no, and a brand statement you'll use every time you introduce yourself.
MODULE 4
Your Outreach Tools (How they find you)
Turn your artist’s DNA into a website, social media and newsletter that speak the same language, with content pillars so you always know what to post. Then set up a quarterly email routine for reaching art directors.
MODULE 5
Your Business
(How it runs)
Find your minimum hourly rate, learn how publishing pays and build quotes you can send with confidence. Then block out your week and pick one tool for each job.
MODULE 6
Looking Forward (Where it's going)
Plan your year and give your bigger goals a spot on the calendar, season by season.
Each module builds on the last. You'll leave knowing what your work is about, a plan for reaching the right people, a rate you can defend and a calendar for your year, and you keep the workbooks for every season after this one.
YOUR INCLUSIONS & BONUSES
Everything you need, no hidden extras.
When you join today, you get the complete workshop (a value of $1,577), open instantly, including:
6 workshop modules
One video lesson and one workbook for each piece of your foundation, from your origin story to your 2027 plan.
(Value $882)
Monthly live Q&A
Bring your workbook answers and we'll work through them together. Every session is recorded.
(Value $400)
Private community
Simple resources to help you stay focused, track progress, and take action without overthinking every step.
(Value $97)
6 months of paid Substack
Includes my monthly live clinic for paid subscribers, so you get two live sessions with me every month.
(Value $50)
Bonus toolkit
100+ North Star Words, The Creative North Star worksheet, the Portfolio Audit Checklist and the Q&A Replay Library.
(Value $148)
Ready to build the business around your art?
Get the full workshop (valued at $1,577) for:
Backed by my 60-day "do the work" guarantee.
My "do the work" guarantee
Complete all 6 workbooks within 60 days of joining, and bring your questions to a live Q&A or watch the replays.
If you finish without a brand statement you can use and a plan for reaching the right people, email me your completed workbooks within those 60 days. I'll refund every dollar you've paid.
I'm asking you to do the work because the work is what changes things. If you do it and it still doesn't help, you shouldn't pay for it.
Hear from the first cohort
NO SURPRISE HURDLES
Questions? I’ve got you.
The day you join. All 6 modules open right away, and a short email each week suggests where to focus next.
Plan for an average of 2 to 3 hours. Enough to do the work properly without burning you out.
Everything stays open, so you can pick it back up when life calms down. The videos and workbooks are yours for life, and the community and monthly Q&A stay open as long as the workshop runs.
Courses hand you information and leave you to apply it someday. Here, you build your brand statement, your outreach plan and your quote as you go, with a monthly live Q&A where I check your work.
Every session is recorded and added to the replay library. Live attendance is a bonus, and you can catch up whenever it suits you.
They work together. The worksheet is the WHAT: it tells you what to look for. The workshop is the HOW: it walks you through finding it, with guided video lessons, a deeper workbook, live support and community.
Yes. You can pay $297 at once, or 2 monthly payments of $157.
Yes, all prices are in USD. Your bank converts it at checkout, and some cards add a small conversion fee.
The essentials for starting out (or starting over).
Let’s build it together.
Instant access to all 6 modules.
©2026 Valerie Parizeault. All Rights Reserved.