DON’T CLOSE THIS PAGE YET!
For the moment an art director asks you to describe your style
The Brand Foundation Kit takes your North Star further, into your origin story, your values, your audience and your brand statement.
It’s the questionnaire I used with branding clients as an art director, adapted for illustrators.
Your North Star worksheet is on its way to your inbox. Don’t see it? Check your spam or email hello@valerieparizeault.com
What Others Are Saying After Getting The Brand Foundation Kit...
"Your worksheet was the first I've actually finished in years."
— Natalia Díaz Jiménez
"This gave me motivation and peace. I was feeling aimless."
— Malu Mirones, Illustrator
"As a former Creative Director — this is spot on."
— Lisa, Former CD & Design Lead
Here's Exactly What You'll Get:
The Brand Foundation ebook: 19 pages of deep, strategic clarity
The same strategic questionnaire I used as an art director with branding clients for 26 years, now adapted specifically for illustrators and creative professionals. 9 sections, 20 questions, one complete creative identity. This isn't a fluffy "find yourself" exercise. It's a strategic deep-dive into what makes you different, and how to use it.
Quick Reference Card: your entire brand foundation at a glance
After completing the worksheet, transfer your key answers onto this one-page card and pin it above your desk. Every creative decision: portfolio edits, project choices, client pitches, filtered through your foundation in seconds.
PLUS these Bonuses:
BONUS #1
100+ North
Star Words
The biggest block in brand work is finding the right words. This curated list of 100+ evocative adjectives — organized by emotional category — removes that block completely. Your 3 words are hiding in here somewhere.
BONUS #2
Brand Statement
Formula Card
Your one-sentence creative identity, ready to use in your bio, your pitches, and your website. Includes the fill-in-the-blank formula AND Valerie's own example so you can see exactly what done looks like.
BONUS #3
Art Director Outreach Email Template
The exact email Valerie sends to art directors — with a 39% open rate and 25% click rate. Includes a version for published illustrators AND one for illustrators just starting out. Because you don't need credits to send this email. You need a great portfolio and the confidence to show it.
BONUS #4
Portfolio Audit
Checklist
10 yes-or-no questions to run every portfolio piece through your North Star filter. Know instantly what stays, what goes, and what needs updating — without second-guessing yourself.
A PERSONAL NOTE:
Hi! I'm Valerie
I spent 26 years as a graphic designer and art director helping clients build brands from scratch. When I pivoted to illustration at 44, I did what everyone told me to do: took the courses, learned the software, practiced the techniques.
None of it got me booked.
What did? Understanding my brand. Knowing that my work is warm, mischievous and accessible, and using that clarity to curate my portfolio, target the right publishers, and show up consistently.
Three years later I'm fully booked, working with publishers I love, and doing work that feels unmistakably mine.
This worksheet is the system I wish I'd had at the beginning. It won't take you 26 years to figure out who you are as a creative. It'll take you 60-90 minutes.
Valerie xo
Access The Brand Foundation Kit Instantly.
If you complete the worksheet and don't feel significantly clearer about your creative identity within 30 days — I'll give you your $17 back.
That's how confident I am that The Brand Foundation Worksheet will help you find your creative identity and build a brand that feels unmistakably yours — so you can show up with confidence and start booking the clients you actually want.
100% Money Back Guaranteed.
SPECIAL LIMITED TIME OFFER
© 2026 Valerie Parizeault. All Rights Reserved.